Helsingborg, Sweden ? (14th of December 2012) ? PUMA Nordic today announced the appointment of Peter Bedsted as General Manager for PUMA Nordic – effective on the 1st of February 2013. Peter Bedsted brings 20 years of experience within the PUMA Group to his new role, having previously served as General Manager of PUMA Denmark. Bedsted replaces Ulf Kinneson who recently announced his resignation.
Peter Bedsted will lead operations in the Nordic region from the head office in Helsingborg.

-It is a fantastic challenge to lead PUMA Nordic. I will join a strong team and look forward to exciting new opportunities, says Peter Bedsted.

Peter has a long and successful career in the sports industry and within the PUMA Group. 1992 he was recruited to Tretorn Denmark as Head of Outdoor, one year later he became General Manager Tretorn Denmark. Since 2001 he has served as GM of PUMA Denmark.

-We are pleased that Peter has accepted the position as the Nordic GM for PUMA. With his extensive experience within the company, he will bring valuable expertise and stability to PUMA Nordics future development, says Ulf Kinneson, resigning GM of PUMA Nordic.


Media Contacts:
Rickard Kull, Head of Marketing PUMA Nordic
+46 708 19 60 05

Peter Bedsted, General Manager PUMA Denmark
+45 40 90 40 15

Ulf Kinneson, General Manager PUMA Nordic
+46 708 19 60 35

PUMA is one of the world?s leading Sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting
Creativity, SAFE Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. Sport Fashion features collaborations with renowned designer labels such as Alexander McQueen and Mihara Yasuhiro. The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. The company, which was founded in 1948, distributes its products in more than 120 countries, employs about 11,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit http://www.puma.com


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