Herzogenaurach, Germany (3 March, 2014) ? Ahead of Chile?s friendly game against Germany this week, PUMA has launched the new official Chile home and away playing kits for the 2014 FIFA World Cup. The team will wear the new kit on pitch this Wednesday when they play against Germany in Munich.
The new kits feature PUMA?s new football apparel innovation PWR ACTV, a first-to-market use of both athletic taping and compression within the apparel. The ACTV tape is strategically placed within the garment to provide micro-massages on the skin, working with the human body to help maximise performance and provide players with a faster, more effective energy supply to the active muscles. This combined with the underarm mesh inserts for increased breathability and freedom of movement, will help Chile have a competitive advantage at this year?s World Cup.
The design of the home shirt pays homage to Chilean patriotism through design features including ?Puro, Chile, es tu cielo azulado? (the first line of Chile?s national anthem) being printed on the inside of the neck and the Chilean national flag that is printed on the nape of the shirt. The design of the collar is inspired from Chilean heritage football shirts.
PUMA player Marcos González and Chile National Team defender said, ?This is the first time we will wear a shirt that has the new PUMA PWR ACTV technology incorporated into the inside of the shirt and I?m looking forward to wearing something that will help us perform. Our new kit looks good and with the added technical features we will go on pitch with the confidence that we can perform to our best. The group stage is going to be a challenge as we have the title holders Spain in our group, but we are ready to take them on and make Chile proud.?
A full range of replica products including home and away shirts, shorts and a full merchandise collection for each team will be available to purchase from 5 March 2014. The PUMA PWR ACTV football performance apparel collection featuring the same ACTV technology as the national playing kits is available to purchase now.
Media can download the full press kit including product imagery and player editorial images from the PUMA Press Center at http://news.puma.com/.
For all editorial player imagery please credit Tom Oldham.
PUMA is one of the world?s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands such as Alexander McQueen and Mihara Yasuhiro to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf, Tretorn, Dobotex and Brandon. The company distributes its products in more than 120 countries, employs more than 10,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit http://www.puma.com