ASICS blir tittel sponsor for Stockholm Marathon

Det internasjonale varemerket for sportsutstyr ASICS har undertegnet en sponsoravtale med Stockholm Marathon om ? bli arrangementets f?rste tittel sponsor. Som et av de st?rste og beste l?ps arrangementer i Nord Europa, vil dette ?rlige arrangementet n? kalles ASICS Stockholm Marathon ? det f?rste vil finne sted l?rdag 28 Mai 2011.Den langsiktige avtalen som ble signert den 12 August 2010, understreker ASICS aktive st?tte og deltagelse innen kategorien running.
ASICS er allerede sponsor til noen av verdens st?rste marathon, som New York, Tokyo og Paris, og den nye avtalen med Stockholm Marathon f?lger rett etter annonseringen av et annet samarbeid med Singapore Marathon.
Den nye avtalen med Sockholm er ASICS? st?rste engasjement noen gang innen l?p i Skandinavia. Avtalen dekker ikke bare Stockholm Marathon, men inkluderer ogs? sponsorat av Premiärmilen (et offisielt l?p f?r Stockholm Marathon), treningsgruppen Team Stockholm Marathon, Minimaran (Stockholm?s Mini Marathon ungdoms event), og Jubileumsmarathon (Jubileums Marathon som finner sted den14 July 2012 for ? markere at det er 100 ?r siden Stockholm?s 1912 Olympic Marathon).
President and COO of ASICS Europe B.V., Alistair Cameron sier, ?The Stockholm Marathon is part of our long-term investment in the brand?s core market of running. With active participation on the rise, we look forward to working with the Stockholm team to increase Scandinavia?s general participation in sports, and to offer runners the best equipment for their needs.?
Chairman Bengt Olsson of the Stockholm Marathon organisation, says, ?ASICS is a company that really stands for marathon running. That?s why we naturally chose to work with ASICS as the first title sponsor in Stockholm Marathon?s 33 year history.?
About ASICS
Anima Sana In Corpore Sano: A Sound Mind in a Sound Body. More than sixty years ago, in 1949, Kihachiro Onitsuka founded the forerunner of ASICS, Onitsuka Ltd, introducing its first pair of shoes. Since then, a lot has changed, except ASICS commitment to offer the finest and most innovative sportswear products. Today, ASICS is represented on every continent. In constant dialogue with professional and amateur athletes, ASICS translates technology into sophisticated and functional products for a large number of sports. www.asics.com

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